For example a black background with a white logo will pop, but a black logo with a red imprint may be hard to see. That is largely an optical illusion due to how our eyes see color.Īlso, high-contrast colors in your logo will allow them to show up on promotional products better than low contrast. Depending on the background it is printed on, even PMS colors may look slightly different. If you print a blue logo on a yellow background, the color may appear a bit green. There are some things to keep in mind when color imprinting. It will be correct on your printed product because we know which light blue you asked for. So if you tell the printer to use Blue Light, 300c, it does not matter if the color on your screen appears darker than what you need. That can make determining a true color for printing difficult. While the color might look close to the PMS color on a computer screen, no two monitors render the color in the same way. Each screen is color calibrated differently. Why is it important to know your PMS color code?īecause computers use RGB - red, green and blue - to create pixels of color. When these inks are mixed at the right proportions, you get the right color and the right final product. They do this by mixing a recipe of CMYK color - Cyan, Magenta, Yellow and Black - to get the identified color. 282c - ensures printers use the right color and have the formula to create it. Knowing which code your graphic designers use - like Blue Navy 281c vs. Pantone color swatches include upwards of 2,000 different shades for spot color printing. With your PMS color code, manufacturers in different locations have the recipe to create your color correctly, every time. The Pantone Color Matching system is a communications tool used in the printing industry.
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